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Category Archives: Google Analytics
Every once in a while, you have an aha moment. Mine was during a client’s 20% off promotion for a four day period. Client wanted to show some kind of banner to highlight their promotion. I implemented a block on … Continue reading
There is nothing more frustrating to an E-Commerce website owner that watching potential buyers leak out of the bucket that is their shopping cart. The industry average is 65%, which means that the average shopping cart only converts 35% of … Continue reading
When you dig deep in Google Analytics, and look at transactional data, if you look at the source, you will often see direct traffic playing a major role in driving conversions. So what is Direct Traffic? Bookmarks Someone typed in … Continue reading
Google Analytics To really understand how your visitors interact with your website, you will need advanced analytics. I recommend Google Analytics. If you already are an Adwords advertiser, you can use Google analytics from the Adwords interface. Google purchased Urchin … Continue reading