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Category Archives: Google Analytics
Magento product page promotional block
Every once in a while, you have an aha moment. Mine was during a client’s 20% off promotion for a four day period. Client wanted to show some kind of banner to highlight their promotion. I implemented a block on … Continue reading
Posted in Google Analytics, Magento
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Google Analytics Goal Funnel
There is nothing more frustrating to an E-Commerce website owner that watching potential buyers leak out of the bucket that is their shopping cart. The industry average is 65%, which means that the average shopping cart only converts 35% of … Continue reading
Posted in Google Analytics
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What is direct traffic in Google Analytics?
When you dig deep in Google Analytics, and look at transactional data, if you look at the source, you will often see direct traffic playing a major role in driving conversions. So what is Direct Traffic? Bookmarks Someone typed in … Continue reading
Posted in Google Analytics
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Getting the Most from Web Analytics
Google Analytics To really understand how your visitors interact with your website, you will need advanced analytics. I recommend Google Analytics. If you already are an Adwords advertiser, you can use Google analytics from the Adwords interface. Google purchased Urchin … Continue reading
Posted in Google Analytics
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