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Category Archives: Internet Marketing
E-commerce is expected to continue growing in 2018 and beyond, as more consumers shift to online shopping. In 2017 mobile shoppers finally outnumbered desktop shoppers for most e-commerce sites. As more companies expand their online retail presence, they will need … Continue reading
In my experience, search engine ranking in 2017 is due to 4 primary ranking factors: Visibility Content Inbound Link Quality / Quantity On Page factors As a Magento store owner, you can’t control all of these factors, but you can … Continue reading
Customized Adwords landing pages can be very effective when used properly, much like squeeze pages, which have only one goal: getting the visitors email address. The best landing pages usually follow a few guidelines: They pass the Blink Test, which … Continue reading
The heart of Google Adwords is the Text Ad. The heart of the Text Ad is the Headline. Direct mail writers have know this for years. The single most important part of any advertisement is the headline. It’s the same … Continue reading
There are really three options when it comes to Google Adwords management: Do It Yourself Google Adwords has a steep learning curve and can cost you a small fortune when you are just learning the basics of PPC advertising. Until … Continue reading