What is direct traffic in Google Analytics?

When you dig deep in Google Analytics, and look at transactional data, if you look at the source, you will often see direct traffic playing a major role in driving conversions.

So what is Direct Traffic?

  2. Someone typed in your url in the browser address window
  3. Email links to your site without any tracking url code
  4. Links on a web page that are generated with Javascript ie: Open in new window
  5. Links from Word documents of PDF’s

As you can see, it’s not only bookmarks that generate direct traffic.

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