Category Archives: Google Adwords

Adwords Landing Pages

Customized Adwords landing pages can be very effective when used properly, much like squeeze pages, which have only one goal: getting the visitors email address. The best landing pages usually follow a few guidelines: They pass the Blink Test, which … Continue reading

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Google Adwords Dynamic Keyword Insertion

The heart of Google Adwords is the Text Ad. The heart of the Text Ad is the Headline. Direct mail writers have know this for years. The single most important part of any advertisement is the headline. It’s the same … Continue reading

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Google Adwords Quality Score

Everytime a user types in one of your keywords in Google search, a complex set of events trigger your Google Adwords Ad. One of the primary factor is your Adwords Quality Score. So what is Quality Score? Quality score is … Continue reading

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Google Adwords Keyword Match

There are four types of keyword matches in Google Adwords: Broad Match Broad Match is the default option in Adwords. Broad Match is designed to drive the maximum amount of traffic and generate the highest cost for advertisers. Broad Match … Continue reading

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Google Adwords Landing Pages

One of the most overlooked part of an Adwords campaign is the landing page. Successful Adwords Campaigns have  four key components, all working in sync: Ad Groups Keywords Ad Creative Langing Page Ad Groups Ad Groups will be built around … Continue reading

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Google Adwords PPC Management

There are really three options when it comes to Google Adwords management: Do It Yourself Google Adwords has a steep learning curve and can cost you a small fortune when you are just learning the basics of PPC advertising. Until … Continue reading

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Google Adwords Content Network

What is the content network, and why should I care? The Google Content Network is  a collection of websites that have partnered with Google to  display Google AdWords ads. These sites are some of the most popular websites on the … Continue reading

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Driving Focused Traffic with Google Adwords

Google Adwords is great for driving highly focused traffic to your site. But for most businesses using Adwords, they don’t focus enough on the quality of traffic they are sending to their website.  They focus more on the volume. This … Continue reading

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Google Adwords–Today’s Prospecting Tool

In the ‘old days’, a company had rooms full of telemarketers, making unsolicited cold calls to ‘prospects’ trying to either make a sale on the spot, or make an appointment to see them in person. This method of prospecting has … Continue reading

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