When deciding on what to use for their next store, many ask the question…Why Magento?
My philosophy with ecommerce sites has always been keep it simple.
When visitors come to your store, they want the technology to be there, but they want it to be intuitive and seamless.
Customers come to your site with a specific goal. They want to find the products that interest them quickly, they want to read reviews, compare different options, and have enough information to make a quick decision on whether to buy or not. When they get to the shopping cart, they want to know shipping costs upfront and be able to complete the transaction without too much effort.
The stores that help them accomplish their goals with the least amount of friction will be rewarded with their order. That’s where Magento comes into play. Magento has over 1,000 extensions devoted to the customer shopping experience, from category and product page enhancements to modifications to the checkout process.
Here are the top 10 reasons to select Magento for your new e-commerce platform:
- Magento makes buying easy for your customers
- Magento has layered navigation, making it easy for customers to find products
- Magento features an inutitive easy to use admin interface
- Magento was designed to be SEO friendly for search engines
- Magento offers catalog pricing based on customer groups, retail and/or wholesale
- Magento has a very robust CMS system
- Magento offers multiple theme capability
- Magento offers shopping cart discounts based on an unlimited number of scenerios
- An active community of extension developers
- Magento has multi-store capability
So, what’s your reason for choosing Magento?