Ranking well in Google is a combination of quality content, proper meta tags, and most importantly, the number of inbound links to your site.
A lot of people understand how important proper meta tags are, but overestimate the quality of their site and underestimate how important inbound links are. In fact, inbound links is what initially set Google apart from their competitiors. They believed that quality content will naturally receive more links than low quality websites. And they were right.
Google recently released a change to their algorithm, which devalues low quality content farms, and pushes unique, quality content higher up. This fits well with their stated goal, which is to provide the searcher with the most relevant content on any search. If there was any doubt about what’s important to Google, this change has reinforced what they expect of top ranking sites- quality content and relevant inbound links. More info here.
So, what can you do?
Work harder to find out what it takes to rank with the ‘Farmer’ update. One of the tools I recommend is IBP, which will analyze the top ranking sites, and then give your site a quality score and specific recommendations for improving it. It’s almost like having a Googler give your site a review…