Search engines can provide your website with unbelievable amounts of qualified traffic.
That is, of course, if you have front page ranking for your main keywords. This does not happen by accident.
In reality, SEO is really about improving your web site’s visiblity to the search engines. To improve visibility, your SEO expert will start with these basics:
- Easily crawled web pages
- Consistent layout and design
- Effective use of meta tags
- Quick loading , error free pages
- Good quality, unique content
These are all known as ‘on page factors’ and are just a small part of getting noticed by the search engines. To achieve top page rankings over time takes a great deal of concentrated effort (And it doesn’t happen overnight). However, the payoff for investing in SEO can be substantial.