Well, you've done everything on the SEO page, and still
looking to improve your search ranking?
By now you should have begun to get some traffic from most
of the search engines. Google, of course, is the hardest
to get traffic from, and delivers the most traffic. They
do, however, have some great tools to help you with getting
your site in their index.
The most important one is Google Sitemaps.
Google sitemaps is a way for you have some dialogue with
Google. They have a wealth of information about your website,
and are willing to share some of that with you.
First, you must sign up with Google
sitemaps, and verify your website with Google. You do
this by uploading a empty text file to your server, so that
they know you are the legitimate owner of the site. Once
you do this, you can get more information about your site,
such as:
Crawl errors
Google will list the URLs they had trouble crawling and
maybe even explain why they weren't able to crawl them.
This could be broken links, non-existent pages, server load
issues, or anything else that can cause problems with Googlebot
crawling your site. When you have problems, this is a good
first place to look.
Violations of Google webmaster guidelines
Google will tell you about any violations of the webmaster
guidelines they might find on your site. When you have inadvertantly
violated their terms, it's really helpful to know that.
In the past, it was extremely difficult to find out why
your site was removed from the index. This is a huge advantage
for those who use Google sitemaps.
Crawl stats
Google will show a rough approximation of the Page Rank
of the pages in you site, as well as which page has the
highest Page Rank.
Search queries
Google will list both the top queries where your site is
listed in the SERPS, as well as the top queries that directed
traffic to your site. Working with this list, and your keyword
list, you can determine how effective your keyword list
is, and more importantly which keywords have better clickthru
rates. Work with your search queries and keyword list to
develop new content around keywords you would like to rank
for, and watch the search query list grow. This is a very
effective strategy for developing the 'long
tail'.
What Google knows about your site
Google will list which pages of your site are in their index,
allow you to view their cache of your site( What the Googlebot
saw last time they crawled your site), which words other
sites use to link to your site (anchor text), and how many
sites link to your site.
