Category Archives: Google Analytics

There is nothing more frustrating to an E-Commerce website owner that watching potential buyers leak out of the bucket that is their shopping cart. The industry average is 65%, which means that the average shopping cart only converts 35% of … Continue reading →

When you dig deep in Google Analytics, and look at transactional data, if you look at the source, you will often see direct traffic playing a major role in driving conversions. So what is Direct Traffic? Bookmarks Someone typed in … Continue reading →

Google Analytics To really understand how your visitors interact with your website, you will need advanced analytics. I recommend Google Analytics. If you already are an Adwords advertiser, you can use Google analytics from the Adwords interface. Google purchased Urchin … Continue reading →