Monthly Archives: February 2011

Creating Category Navigation Grids in Magento

There is one area that always frustrates new users in Magneto. It’s trying to add image based navigation grids to categories that have no products. For example, one of your top level categories is circular saws. You sell four types … Continue reading

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Updating Store Inventory in Magento

Updating inventory levels in any ecommerce site can be a royal pain. The larger the database, the bigger the pain. Magento has made it easier than most, though. Got to the Profiles Page: System>Import/Export> Profiles Create your import stock profile, … Continue reading

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Google Sitemap in Magento

Magento has made it easy to generate site maps for Google and other search engines. In the backend, under the Catalog Tab, at the bottom, there is a Google Sitemaps Tab. Click on that tab, and a new window will … Continue reading

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User Friendly Web Design

All successful web sites are also easy to use. Here’s food for thought: People don’t visit many web pages. When they do visit a page, they decide what to do in less that three seconds. If they can’t figure out … Continue reading

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Multi Factorial Testing Arrays

Multi Factorial Arrays are used to split test among 3+ different test versions of the same page. The goal is to identify which combination of variables will give the best overall resutls. This example test arrau has 11 page elements … Continue reading

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SEO Primer

Search engines can provide your website with unbelievable amounts of qualified traffic. That is, of course, if you have front page ranking for your main keywords. This does not happen by accident. In reality, SEO is really about improving your … Continue reading

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Ranking Well in Google…The Basics.

There is a lot of speculation, and many myths about what factors Google uses in their document ranking algorithm. If you can address the primary factors, you are well on your way to increasing your site’s visibility in Google, Yahoo, … Continue reading

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Why are inbound links such a big deal?

Inbound links are one of the primary indicators of content, at least they are to Google. The text of links (Anchor Text) is treated in a special way in our search engine (Google). Most search engines associate the text of … Continue reading

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Click Thru Rates

What’s the big deal with being #1 in the organic rankings? Take a look at this heatmap: The #1 organic ranking gets almost 50% of the traffic to a search results page. I’d say that’s a  pretty significant advantage!

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Improving Your Ranking in Google

Looking to improve your rankings in Google? Google Webmaster Tools What better way to get an idea of what your site looks like to Google? First, you must sign up and have Google verify your website. Once you do this, … Continue reading

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